CRM Retargeting: The Shiny New Advertising Tactic? (B2BDigital.net)

CRM Retargeting: The Shiny New Advertising Tactic? (B2BDigital.net)

What if banner ads could become as targeted and relevant as emails?

One of the emerging trends in online advertising promises to make this possible.

Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads.

HOW IT WORKS

You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. CRM retargeting is similar.

Advertising is targeted to individual people and may appear on a broad range of sites. But unlike traditional retargeting, where people are identified when they visit your site (and they immediately realize why they are being targeted), CRM retargeting identifies people based on an email address, even if they have never been to your site.

Head over to B2B Digital for the rest of the post on CRM Retargeting. 

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