Content marketing is one of the most dynamic and exciting field in the world of digital marketing. It has exploded in recent years, and will reach new heights in 2016. The following months will be all about embracing innovation and providing the best consumer experience. It is safe to assume that the word “content” will be replacing the term “advertising” more and more. This points out to the strength of content marketing, which lies in the fact that it encompasses the natural and authentic online building material.