Category Archives: Press Release

Madison Logic Selected to Present at The Montgomery Summit

Top Venture Capitalists Chose Madison Logic From a Record Number of Nominees to Present at the Largest Tech Investor Conference on the West Coast

NEW YORK, NY–(Marketwired – Mar 9, 2015) – Madison Logic has been selected to present to an exclusive group of senior-level investors and top executives at The Montgomery Summit in Santa Monica, Calif. More than 4,000 entrepreneurs from private growth technology companies were nominated to present at the two-day event March 10 & 11, but only 145 were chosen by The Summit’s selection committee of top venture capitalists from firms including Andreessen Horowitz, Kleiner Perkins Caufield Byers, New Enterprise Associates, Pritzker Group Venture Capital, Scale Venture Partners, Institutional Venture Partners and March Capital Partners.

“We saw so many extraordinary companies this year innovating across a broad spectrum of technologies,” said James Montgomery, founder of The Montgomery Summit. “But those selected to present join an elite group. Many of our past presenting companies have gone on to raise capital and achieve great success, including Facebook, Splunk, Marketo, Lynda.com, Oculus VR, Dropbox and ExactTarget and hundreds of others.”

“We are very honored to have been selected to present at the 2015 Montgomery Summit,” says Tom O’Regan, Madison Logic CEO. “We look forward to sharing Madison Logic’s past success and the future of marketing powered by intent for marketers and publishers. With the solid foundation of our demand generation product and the recent acquisition of BBN Networks, we look forward to showcasing the exciting opportunities that this will bring to the marketplace. With this acquisition, we are poised to deliver another strong financial performance in 2015 with Q1 revenue booking run rate up over 140 percent compared to 2014 and year-over-year revenue projected to grow more than 60 percent with a significant rise in profitability.”

The Montgomery Summit hosts more than 1,000 senior-level venture capital investors, entrepreneurs and corporate executives at the Fairmont Miramar Hotel & Bungalows in Santa Monica, Calif. In addition to presentations from top private growth company CEOs, the two-day event features industry leaders and top innovators in a series of interviews, talks and salons. Summit speakers this year include: Patrick Soon-Shiong, NantWorks founder; Evan Spiegel, Snapchat founder and CEO; Andy Jassy, Amazon Web Services head; Fred Luddy, ServiceNow founder; and Bill Gross, Idealab Founder & CEO.

About The Montgomery Summit

The Montgomery Summit gathers a highly selective group of senior-level investors and top executives from private growth technology companies for two days of exciting events and presentations in Santa Monica, Calif. Previously known as The Montgomery Technology Conference, the Summit has for more than a decade provided unparalleled opportunities to meet a diverse blend of technological visionaries and innovators from all over the world. For more information, visit www.montgomerysummit.com.

About Madison Logic: Madison Logic is the premier provider of full-funnel media, marketing and enterprise solutions for the world’s leading B2B brands, agencies and publishing partners. With solutions driven by Madison Logic intent data, business prospects receive messages relevant to every stage of the buyer’s journey. Today, global B2B marketers and premium B2B publisher partners rely on Madison Logic to help them drive audience growth by more effectively targeting customers and achieving greater revenue by maximizing reach, efficiency, engagement and insights delivered by their campaigns. Over the past year Madison Logic has earned 5 prestigious industry awards including: Crain’s New York Business Fast 50, Forbes 2014 America’s Most Promising Companies, Inc. 5000 America’s Fastest Growing Private Companies, AlwaysOn OnMedia 2014, and Deloitte Technology Fast 500.

Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com @madisonlogic

Contact:

Lorene Bagley Kane
Blast PR
307 713 1043
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Madison Logic Acquires BBN Solutions

Madison-Logic-BBN-Learn-MoreToday, Madison Logic, the leading provider of data-driven, full-funnel B2B marketing solutions, has acquired BBN Solutions, a leader in the B2B advertising space. 

Through the acquisition, Madison Logic adds a premier, top-of-funnel media offering to its industry-leading, mid- to bottom-of-funnel data and demand generation offering.

Madison Logic can now meet the needs of B2B marketers and publishers who have expressed an urgent need for a media, marketing and enterprise solutions partner that can help them optimize and manage their sales funnels, top to bottom, utilizing the cutting edge formats including video, native and high impact branding solutions.

With B2B marketers increasingly seeking to reach and engage demand among decision-making audiences as they progress along the buyer journey, Madison Logic owns and provides access to the world’s largest set of demographic and behavioral intent data in B2B marketing, processing over one billion interactions per month, from 125 million decision makers across all industries. With the newly minted Madison Logic + BBN data set, marketers can leverage high-ROI solutions based on mid and lower funnel targeting criteria and encompassing content syndication, email marketing, retargeting and sequential targeting. 

Madison Logic now maintains over 1,600 direct publisher relationships that utilize our solution to deliver full funnel demand generation campaigns.

Marketers have learned that the key to effective messaging is to be there with the right message at the right time. Targeting companies and audiences is a good starting point but applying holistic “always on” messaging campaigns, driven by intent signals, produces the best engagement rates.

BBN will continue to go-to-market under the BBN brand name for the immediate future, but the end-to-end solutions offered by BBN and Madison Logic will be consolidated and sold as a unified fashion.

Furthermore, with the acquisition, Madison Logic is poised to deliver another spectacular financial performance in 2015 with Q1 revenue booking run rate is up over 140 percent compared to 2014 and year-over-year revenue projected to grow more than 70 percent with a significant rise in profitability.

 

Madison Logic Celebrates Year of Rapid Growth With Awards From Inc., Crain’s NY and AlwaysOn

ml-awardsNEW YORK, NY–(Marketwired – Oct 28, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced it has received three prestigious industry accolades highlighting the company’s steep growth trajectory. For the second year, the company has been recognized on the 2014 Inc. 500|5000 list as one of the nation’s top 5,000 fastest growing businesses. Additionally, Madison Logic has been named one of the fastest growing companies in New York City on Crain’s New York’s annual Fast 50 list and as one of AlwaysOn’s OnMedia 50 Companies to Watch.

“We are delighted and humbled to be honored by these prestigious industry lists,” said Madison Logic CEO Erik Matlick. “Our exciting momentum has been driven by our clients’ success using our Powered by Intent data products, including the Content Consumption Monitoring program. Intent data is the key to engaging B2B audiences and our clients have enjoyed excellent campaign results that encouraged them to keep coming back. We look forward to continuing on this growth path by offering the best B2B audience insights available.”

Inc. magazine ranked Madison Logic 1,591 on its eighth annual list, which represents the most comprehensive look at the most important segment of the economy — America’s independent entrepreneurs. Madison Logic was in the top 31 percent of the 5000 company list and joins Microsoft, Oracle and GoPro, among other prominent brands featured in previous lists. Madison Logic was also named 35 in the Crain’s New York Fast 50 Companies list and as one of AlwaysOn’s OnMedia 50 Companies to Watch.

Q2 2014 revenue numbers show a 34 percent increase over Q1 2014, and Q3-Q4 projections are tracking on the same upward climb. The Q3 2014 generated revenue had experienced a 59 percent increase over the previous year, and a 73 percent growth from the previous quarter.

Madison Logic’s Content Consumption Monitoring Program (CCM) aggregates rich intent data that provides segments that produce less opt-outs, higher performance and a better user experience. The company dynamically tracks more than 1,900 topics, giving B2B marketers scalable insights into their customer base, driving scoring, display and sales alerts.

About Madison Logic
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic

UBM Tech Email Campaign Powered by Madison Logic B2B Intent Data Results in 375 Percent Lift in CTR

Madison Logic and UBM Partner to Provide Meaningful Marketing and Engagement Solutions Driven by Real-Time Intent

NEW YORK, NY–(Marketwired – Jul 15, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced that UBM Tech, a global media business that brings together the world’s technology communities through live events, online properties and custom services, has tapped its powerful stream of B2B intent data to inform its email segmentation efforts, leading to a 375 percent lift in CTRs, as well as 200 percent lift in whitepaper downloads and 300 percent lift in unique customer clicks.

UBM Tech selected Madison Logic’s solution because it provides the largest and fastest stream of first and third party B2B intent data — currently standing at more than 624 million interactions within the last 90 days. This allows UBM Tech to further enrich its already successful delivery of targeted B2B marketing, lead generation and lead nurturing programs.

The two companies have

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entered into a data-sharing partnership designed to better serve global brand clients and create unique solutions that meet the needs of modern B2B marketers.

“Partnering with Madison Logic has further enhanced our ability to provide our clients with the depth of insight they need to engage with their customers,” said Paul Miller, CEO, UBM Tech. “The ability to connect the rich data gleaned from UBM Tech’s extensive interactions with more than 9.9 million tech decision makers with an expansive B2B data stream in real-time allows us to provide more scalable, targeted marketing solutions. We are overlaying Madison Logic’s data across our suite of solutions to help power decisions from content recommendations to email segmenting to digital advertising.”

“This strategic partnership has the potential to truly advance the B2B marketing space, moving it farther from the broad yet shallow lead-generation approach of the old days toward true intent-based engagement,” said Erik Matlick, CEO, Madison Logic. “UBM Tech is an industry leader with a suite of sophisticated marketing solutions and top quality global consumer data that will supercharge Madison Logic’s offerings and enable both companies to collaborate on solutions that improve results for our clients and the industry as a whole.”

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic

About UBM Tech:
UBM Tech is a global media business that brings together the world’s technology communities through live events, online properties and custom services. UBM Tech’s community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech’s brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go tohttp://tech.ubm.com.

Madison Logic’s Intent Data Boosts TeamQuest’s Email Open Rates by 158 Percent

Campaign Delivers 248 Percent Lift in Click-Throughs

NEW YORK, NY–(Marketwired – Jul 8, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced the positive results of an email campaign for IT service optimization and predictive analytics experts TeamQuest Corporation. Powered by Madison Logic’s rich intent data, the email campaign resulted in 158 percent lift in open rates, 248 percent lift in click through rates and over 400 percent increase in forwards.

TeamQuest subscribed to Madison Logic’s data and incorporated it into their platform to execute a campaign designed to engage its end users via email nurturing. More specifically, the campaign goal was to promote an industry whitepaper regarding the topics of storage management, performance management and virtualization. By layering its market-leading B2B intent data atop TeamQuest’s own prospective customer database and using that insight to build highly targeted, intent-based email segments, Madison Logic identified targeted prospects who had already expressed intent around these topics.

“We are thrilled with the results of our campaign using Madison Logic’s intent-driven email segments,” said Leann Capesius, Global Marketing Manager, TeamQuest. “Having the insight into our customers’ intent has enabled us to accurately target our email outreach and tailor our messages more individually. Especially when compared to the control group using traditional segmenting, the amazing results we got by utilizing Madison Logic’s intent data speak for themselves.”

Madison Logic’s email segment builder technology is one of the most effective tools on the market to drive B2B engagement. Leveraging its own patent pending Data Match® technology, Madison Logic’s software identifies the topics that are key to a marketer’s goals and assets and then applies Content Consumption Monitoring algorithms to those topics to identify the prospects that have demonstrated interest and intent. Finally, the email segment builder matches marketing assets to those prospects’ expressed intent to produce email segments that significantly heighten overall engagement.

“Marketers are always looking for ways to optimize and scale their investment in email and quality data is key

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to making that happen,” said Erik Matlick, CEO, Madison Logic. “We assess over 200 million user initiated interactions each month, which makes us the largest supplier of intent data with a smart approach that turns disparate data points from various sources into actionable insight.”

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com

 

Madison Logic Offers Marketers Better Targeting in Europe by Signing Intent Data Partnership Deal in France

Bolsters EMEA Team With Three New Hires to Support Growth

NEW YORK, NY–(Marketwired – Feb 13, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced that it has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic’s Content Consumption Monitoring Program (CCM) and Email Segment Builder B2B solutions in France. Madison Logic’s expansion into France follows a recent partnership to expand B2B solution delivery into Germany with ITCorporate.de, a local site published by Huson Media International.

Madison Logic’s CCM aggregates rich intent data that provides segments that will produce less opt-outs, higher performance and a better user experience. When the CCM is used in conjunction with the company’s Email Segment Builder, marketers can identify specific segments of their target audience who have displayed interest and deliver the assets that match their interests.

“Creating a network of local partners to serve the specific needs of each region in Europe is

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part of Madison Logic’s ongoing strategy,” said Paul Briggs, General Manager, EMEA, Madison Logic. “Having local partnerships in both Germany and France not only ensures our customers continue to receive high-quality service across EMEA, but it also increases the amount of interaction or intent data that Madison Logic is assessing to provide marketers real-time insight into who is in-market for their products, so they know who to call first.”

To support this growth, Madison Logic has hired three new team members in its London office. Glen Blake will be assuming the role of sales director after three successful years launching and managing UK video seeding company Preview Networks. Prior to joining Madison Logic, Blake held the position of UK business development director for Outbrain UK. Blake will be looking to grow Madison Logic’s display business, as well

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as lead generation offerings.

Richard Hall also joins the team as sales manager after an eight year stint at eMedia UK, a lead generation provider. Hall brings a wealth of agency and business development experience into the role. Additionally, Andrew Eustace has recently moved from Groupon UK into the position of account manager for Madison Logic. His vast knowledge and experience in client relations, CRM systems, management and online marketing will help support the company’s growth in additional European markets.

The new hires join former Computer Weekly publisher, Paul Briggs, who heads up the EMEA office as general manager. Briggs has been working with Madison Logic since 2010 to underpin the growth of its European presence, by signing local UK and EMEA publishing partners and opening its London office last year.

“We are delighted to expand our UK team, and are excited about the impressive background our new hires bring on board,” said Erik Matlick, CEO of Madison Logic. “Their prior experience puts them in a wonderful position to drive Madison Logic toward new markets, new products and new revenue records in 2014.”

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic.

Madison Logic Joins Network Advertising Initiative, Confirms Commitment to Consumer Privacy

Company Recognized on Forbes’ America’s Most Promising Companies List

NEW YORK, NY–(Marketwired – Jan 28, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced that it has officially become a member of the Network Advertising Initiative (NAI) in support of the highest standards in advertising and consumer privacy. Additionally, Madison Logic is proud to announce their inclusion on Forbes’ America’s Most Promising Companies List, which recognizes their promising position in the B2B market.

“We strongly believe in the NAI’s mission to uphold the value of online advertising technology providers and are thrilled to join their community,” said Erik Matlick, CEO of Madison Logic. “Respect for privacy and security are fundamentals in how we do business. This respect for privacy is just one of the many components to Madison Logic’s success that earned us a ranking on Forbes’ America’s Most Promising Companies List.”

4-9-2014 12-38-18 PMForbes’ America’s Most Promising Companies List is a ranking of high-growth, privately-held companies with under $250 million in annual revenue. Forbes strives to take a holistic gauge of companies based on growth (both in sale and hiring), quality of management teams and investors, margins, market size

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and key partnerships.
“We are very excited to have Madison Logic join us. We look forward to working with them as they continue to provide innovative and valuable servicAdditionally, Madison Logic joins more than 100 online advertising companies who are dedicated to complying with the NAI’s code of conduct. The code requires notice and choice with respect to interest-based advertising, limits the types of data that member companies can use for advertising purposes and imposes a host of substantive restrictions on member companies’ collection, use and transfer of data used for interest-based advertising.

es while honoring high standards around data management,” said Marc Groman, President and CEO of the NAI.

As part of the NAI membership, Madison Logic gives consumers the chance to opt out of behavioral advertising via the NAI’s centralized choice mechanism that can be accessed at http://www.networkadvertising.org/managing/opt_out.asp. Madison Logic’s privacy policy is located on its web site at http://www.madisonlogic.com/privacy/.

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic

Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities

Launches New UK Office to Support Expansion

NEW YORK, NY and LONDON, UNITED KINGDOM–(Marketwired – Oct 14, 2013) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant Nurturing™, a new nurturing and data analytics platform for its European publishing, marketing and advertising partners.

Instant Nurturing™ offers publishers and advertisers the ability to supplement lead generation campaigns with display advertising to maximize brand awareness during the important research phase of a project; while the new Content Consumption Monitoring functionality offers partners the ability to append their data with anonymous behavioral intent data in order to discover what topics their users are consuming over the Madison Logic network.

The lead generation market is clearly moving to a more data-driven discipline, and Madison Logic’s new products have been designed to help its partners get better insight into prospects by analyzing behavioral intent data and providing them with the ability to nurture those leads further down the funnel.

With these complimentary products to its LeadFocus platform, Madison Logic is now talking to a wider set of partners that want not only automated lead generation solutions, but also data solutions.

In order to support the rapid expansion the company is experiencing in Europe, Madison Logic has opened a new office in the U.K. Located in London’s Fitzrovia neighborhood, Madison Logic is in close proximity to many media agencies and publishers and will be headed up by publishing industry veteran Paul Briggs, who serves as the general manager in the U.K. and EMEA for

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Madison Logic. Briggs was formerly a publisher at Reed Business Information; IDG and VNU Business Publications. Additionally, Erin Cullen, director of sales in the U.K. and EMEA, joins Briggs from Madison Logic’s headquarters in New York and will be responsible for sales across the region. Cullen has been representing the U.K. territories from New York, and has successfully grown the territories revenues in the past year.

“We’re excited to share our insights into innovative lead generation solutions on a global scale, and expanding our footprint in the U.K. will allow Madison Logic to increase our reach,” said Erik Matlick, CEO of Madison Logic. “Geographic expansion is a significant means of growth for Madison Logic, and we have found the U.K. to be an ideal location to further fuel our European growth.

This year, Madison Logic has signed several new publishing, marketing and advertising customers throughout the U.K. and Europe, such as CWJobs, Imago Techmedia, Tech Bosun, Heliview and ITCorporate.de.

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic