Category Archives: Press Release

UBM Tech Email Campaign Powered by Madison Logic B2B Intent Data Results in 375 Percent Lift in CTR

Madison Logic and UBM Partner to Provide Meaningful Marketing and Engagement Solutions Driven by Real-Time Intent

NEW YORK, NY–(Marketwired – Jul 15, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced that UBM Tech, a global media business that brings together the world’s technology communities through live events, online properties and custom services, has tapped its powerful stream of B2B intent data to inform its email segmentation efforts, leading to a 375 percent lift in CTRs, as well as 200 percent lift in whitepaper downloads and 300 percent lift in unique customer clicks.

UBM Tech selected Madison Logic’s solution because it provides the largest and fastest stream of first and third party B2B intent data — currently standing at more than 624 million interactions within the last 90 days. This allows UBM Tech to further enrich its already successful delivery of targeted B2B marketing, lead generation and lead nurturing programs.

The two companies have

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entered into a data-sharing partnership designed to better serve global brand clients and create unique solutions that meet the needs of modern B2B marketers.

“Partnering with Madison Logic has further enhanced our ability to provide our clients with the depth of insight they need to engage with their customers,” said Paul Miller, CEO, UBM Tech. “The ability to connect the rich data gleaned from UBM Tech’s extensive interactions with more than 9.9 million tech decision makers with an expansive B2B data stream in real-time allows us to provide more scalable, targeted marketing solutions. We are overlaying Madison Logic’s data across our suite of solutions to help power decisions from content recommendations to email segmenting to digital advertising.”

“This strategic partnership has the potential to truly advance the B2B marketing space, moving it farther from the broad yet shallow lead-generation approach of the old days toward true intent-based engagement,” said Erik Matlick, CEO, Madison Logic. “UBM Tech is an industry leader with a suite of sophisticated marketing solutions and top quality global consumer data that will supercharge Madison Logic’s offerings and enable both companies to collaborate on solutions that improve results for our clients and the industry as a whole.”

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic

About UBM Tech:
UBM Tech is a global media business that brings together the world’s technology communities through live events, online properties and custom services. UBM Tech’s community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech’s brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, InformationWeek, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go tohttp://tech.ubm.com.

Madison Logic’s Intent Data Boosts TeamQuest’s Email Open Rates by 158 Percent

Campaign Delivers 248 Percent Lift in Click-Throughs

NEW YORK, NY–(Marketwired – Jul 8, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced the positive results of an email campaign for IT service optimization and predictive analytics experts TeamQuest Corporation. Powered by Madison Logic’s rich intent data, the email campaign resulted in 158 percent lift in open rates, 248 percent lift in click through rates and over 400 percent increase in forwards.

TeamQuest subscribed to Madison Logic’s data and incorporated it into their platform to execute a campaign designed to engage its end users via email nurturing. More specifically, the campaign goal was to promote an industry whitepaper regarding the topics of storage management, performance management and virtualization. By layering its market-leading B2B intent data atop TeamQuest’s own prospective customer database and using that insight to build highly targeted, intent-based email segments, Madison Logic identified targeted prospects who had already expressed intent around these topics.

“We are thrilled with the results of our campaign using Madison Logic’s intent-driven email segments,” said Leann Capesius, Global Marketing Manager, TeamQuest. “Having the insight into our customers’ intent has enabled us to accurately target our email outreach and tailor our messages more individually. Especially when compared to the control group using traditional segmenting, the amazing results we got by utilizing Madison Logic’s intent data speak for themselves.”

Madison Logic’s email segment builder technology is one of the most effective tools on the market to drive B2B engagement. Leveraging its own patent pending Data Match® technology, Madison Logic’s software identifies the topics that are key to a marketer’s goals and assets and then applies Content Consumption Monitoring algorithms to those topics to identify the prospects that have demonstrated interest and intent. Finally, the email segment builder matches marketing assets to those prospects’ expressed intent to produce email segments that significantly heighten overall engagement.

“Marketers are always looking for ways to optimize and scale their investment in email and quality data is key

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to making that happen,” said Erik Matlick, CEO, Madison Logic. “We assess over 200 million user initiated interactions each month, which makes us the largest supplier of intent data with a smart approach that turns disparate data points from various sources into actionable insight.”

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com

 

Madison Logic Offers Marketers Better Targeting in Europe by Signing Intent Data Partnership Deal in France

Bolsters EMEA Team With Three New Hires to Support Growth

NEW YORK, NY–(Marketwired – Feb 13, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced that it has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic’s Content Consumption Monitoring Program (CCM) and Email Segment Builder B2B solutions in France. Madison Logic’s expansion into France follows a recent partnership to expand B2B solution delivery into Germany with ITCorporate.de, a local site published by Huson Media International.

Madison Logic’s CCM aggregates rich intent data that provides segments that will produce less opt-outs, higher performance and a better user experience. When the CCM is used in conjunction with the company’s Email Segment Builder, marketers can identify specific segments of their target audience who have displayed interest and deliver the assets that match their interests.

“Creating a network of local partners to serve the specific needs of each region in Europe is

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part of Madison Logic’s ongoing strategy,” said Paul Briggs, General Manager, EMEA, Madison Logic. “Having local partnerships in both Germany and France not only ensures our customers continue to receive high-quality service across EMEA, but it also increases the amount of interaction or intent data that Madison Logic is assessing to provide marketers real-time insight into who is in-market for their products, so they know who to call first.”

To support this growth, Madison Logic has hired three new team members in its London office. Glen Blake will be assuming the role of sales director after three successful years launching and managing UK video seeding company Preview Networks. Prior to joining Madison Logic, Blake held the position of UK business development director for Outbrain UK. Blake will be looking to grow Madison Logic’s display business, as well

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as lead generation offerings.

Richard Hall also joins the team as sales manager after an eight year stint at eMedia UK, a lead generation provider. Hall brings a wealth of agency and business development experience into the role. Additionally, Andrew Eustace has recently moved from Groupon UK into the position of account manager for Madison Logic. His vast knowledge and experience in client relations, CRM systems, management and online marketing will help support the company’s growth in additional European markets.

The new hires join former Computer Weekly publisher, Paul Briggs, who heads up the EMEA office as general manager. Briggs has been working with Madison Logic since 2010 to underpin the growth of its European presence, by signing local UK and EMEA publishing partners and opening its London office last year.

“We are delighted to expand our UK team, and are excited about the impressive background our new hires bring on board,” said Erik Matlick, CEO of Madison Logic. “Their prior experience puts them in a wonderful position to drive Madison Logic toward new markets, new products and new revenue records in 2014.”

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic.

Madison Logic Joins Network Advertising Initiative, Confirms Commitment to Consumer Privacy

Company Recognized on Forbes’ America’s Most Promising Companies List

NEW YORK, NY–(Marketwired – Jan 28, 2014) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, today announced that it has officially become a member of the Network Advertising Initiative (NAI) in support of the highest standards in advertising and consumer privacy. Additionally, Madison Logic is proud to announce their inclusion on Forbes’ America’s Most Promising Companies List, which recognizes their promising position in the B2B market.

“We strongly believe in the NAI’s mission to uphold the value of online advertising technology providers and are thrilled to join their community,” said Erik Matlick, CEO of Madison Logic. “Respect for privacy and security are fundamentals in how we do business. This respect for privacy is just one of the many components to Madison Logic’s success that earned us a ranking on Forbes’ America’s Most Promising Companies List.”

4-9-2014 12-38-18 PMForbes’ America’s Most Promising Companies List is a ranking of high-growth, privately-held companies with under $250 million in annual revenue. Forbes strives to take a holistic gauge of companies based on growth (both in sale and hiring), quality of management teams and investors, margins, market size

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and key partnerships.
“We are very excited to have Madison Logic join us. We look forward to working with them as they continue to provide innovative and valuable servicAdditionally, Madison Logic joins more than 100 online advertising companies who are dedicated to complying with the NAI’s code of conduct. The code requires notice and choice with respect to interest-based advertising, limits the types of data that member companies can use for advertising purposes and imposes a host of substantive restrictions on member companies’ collection, use and transfer of data used for interest-based advertising.

es while honoring high standards around data management,” said Marc Groman, President and CEO of the NAI.

As part of the NAI membership, Madison Logic gives consumers the chance to opt out of behavioral advertising via the NAI’s centralized choice mechanism that can be accessed at http://www.networkadvertising.org/managing/opt_out.asp. Madison Logic’s privacy policy is located on its web site at http://www.madisonlogic.com/privacy/.

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic

Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities

Launches New UK Office to Support Expansion

NEW YORK, NY and LONDON, UNITED KINGDOM–(Marketwired – Oct 14, 2013) – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant Nurturing™, a new nurturing and data analytics platform for its European publishing, marketing and advertising partners.

Instant Nurturing™ offers publishers and advertisers the ability to supplement lead generation campaigns with display advertising to maximize brand awareness during the important research phase of a project; while the new Content Consumption Monitoring functionality offers partners the ability to append their data with anonymous behavioral intent data in order to discover what topics their users are consuming over the Madison Logic network.

The lead generation market is clearly moving to a more data-driven discipline, and Madison Logic’s new products have been designed to help its partners get better insight into prospects by analyzing behavioral intent data and providing them with the ability to nurture those leads further down the funnel.

With these complimentary products to its LeadFocus platform, Madison Logic is now talking to a wider set of partners that want not only automated lead generation solutions, but also data solutions.

In order to support the rapid expansion the company is experiencing in Europe, Madison Logic has opened a new office in the U.K. Located in London’s Fitzrovia neighborhood, Madison Logic is in close proximity to many media agencies and publishers and will be headed up by publishing industry veteran Paul Briggs, who serves as the general manager in the U.K. and EMEA for

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Madison Logic. Briggs was formerly a publisher at Reed Business Information; IDG and VNU Business Publications. Additionally, Erin Cullen, director of sales in the U.K. and EMEA, joins Briggs from Madison Logic’s headquarters in New York and will be responsible for sales across the region. Cullen has been representing the U.K. territories from New York, and has successfully grown the territories revenues in the past year.

“We’re excited to share our insights into innovative lead generation solutions on a global scale, and expanding our footprint in the U.K. will allow Madison Logic to increase our reach,” said Erik Matlick, CEO of Madison Logic. “Geographic expansion is a significant means of growth for Madison Logic, and we have found the U.K. to be an ideal location to further fuel our European growth.

This year, Madison Logic has signed several new publishing, marketing and advertising customers throughout the U.K. and Europe, such as CWJobs, Imago Techmedia, Tech Bosun, Heliview and ITCorporate.de.

About Madison Logic:
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s Content Consumption Monitoring technology provides intelligent lead cultivation and monetization that ensures B2B brands are able to maximize the value of the leads they cultivate from acquisition to loyal customers. Madison Logic’s technology also empowers premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B marketers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com@madisonlogic

Inc. Magazine Unveiled Its Annual Exclusive List of America’s Fastest-Growing Private Companies (And we made it!)

Madison Logic Ranks No. 1295 on the 2013 Inc. 500|5000 With Three-Year Sales Growth of 314%

NEW YORK, NY–(Marketwired – Aug 21, 2013) - Inc. magazine today ranked Madison Logic, premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers, No. 1295 on its seventh annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy — America’s independent entrepreneurs. Fuhu tops this year’s list.

Madison Logic was in the top 25% of the 5000 company list and joins LivingSocial, Edible Arrangements, CDW and Lifelock, among other prominent brands featured on this year’s list. Madison Logic was also named No. 86 in the Top 100 New York Companies list.

“It is an honor to be included on the prestigious Inc. 500|5000 list in 2013,” said Madison Logic chief executive officer, Erik Matlick. “Madison Logic is extremely proud of our established position in the B2B market. We have expanded our great team to include several additional industry veterans in 2013, who have helped to fuel our continued growth.”

In a stagnant economic environment, median growth rate of 2013 Inc. 500|5000 companies is an impressive 142 percent. The companies on this year’s list report having created over 520,000 jobs in the past three years, and aggregate revenue among the honorees reached $241 billion.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region and other criteria, can be found at www.inc.com/5000.

“Not all the companies in the Inc. 500|5000 are in glamorous industries, but in their fields they are as famous as household name companies simply by virtue of being great at what they do. They are the hidden champions of job growth and innovation, the real muscle of the American economy,” says Inc. Editor Eric Schurenberg.

About Madison Logic: 
Headquartered in the U.S., Madison Logic is the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. The company’s intelligent lead cultivation and monetization platform ensures B2B brands are able to maximize the value of the leads they cultivate, from acquisition to loyal customer, while simultaneously empowering premium publishers to more efficiently monetize their businesses. With solutions driven by intent data, business buyers receive messages relevant to every stage of their journey to purchase. Today, more than 600 of the top B2B advertisers depend on Madison Logic to maximize the reach, efficiency, effectiveness, engagement and insights delivered by their campaigns. The company maintains long-term partnerships with a highly refined base of 450 premium B2B publishers, who rely on Madison Logic to help them drive audience growth and greater revenue. Madison Logic is a global company based in New York City. It is privately funded and profitable. www.madisonlogic.com @madisonlogic

About Inc.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.

Mark Chowdhury Joins Madison Logic as VP of Finance

Dennis Syracuse Promoted to General Manager and CMO

We’re extremely pleased to announce the recent hiring of Mark Chowdhury as VP of Finance, and the promotion of CMO Dennis Syracuse to General Manager of Madison Logic. This is an extremely exciting time for the company as we experience continued growth and prosperity.

Full press release below:

PRESS RELEASE:

NEW YORK, NY- May 29, 2013 –  Madison Logic, a distinguished provider of data powered lead solutions for the world’s largest advertisers, recently expanded its executive team. Mark Chowdhury has been appointed to the team as vice president of finance, and Dennis Syracuse has been promoted to general manager in addition to his current role as chief marketing officer.

In his new role as vice president of finance, Chowdhury will lead finance, strategic planning, treasury and investor relations at Madison Logic. Mark has over 15 years of experience in leadership roles, which include business and financial management, new business development support, investor reporting and compliance.

Prior to Madison Logic, Chowdhury was the vice president, controller at Rakuten LinkShare, the U.S. subsidiary of a publicly held Japanese e-commerce company. In his role he supported the strategic plan for international expansion, executed due diligence for new business acquisition and joint venture, in addition to leading global accounting, finance, treasury and tax compliance for companies in the U.S., UK, Australia, Japan and Hong Kong.

Dennis Syracuse continues to demonstrate his wealth of marketing experiences as a results-oriented retail and marketing executive with a multi-channel background including wholesale, retail, e-commerce, outlets, global, digital and technology. As a passionate leader with experience in developing customer service programs, Syracuse’s expertise derives from team building and talent development. His broad marketing experience in strategy development and senior level decision-making brings improved value and effectiveness to marketing and strategic initiatives at Madison Logic.

About Madison Logic: 
Madison Logic is a distinguished provider of data powered lead solutions for the world’s largest advertisers. The Madison Logic suite of lead solutions enables sales and marketing teams to maximize reach, efficiency and effectiveness for campaigns across 10 industry verticals. Partnering with over 300 premium B2B publishers, Madison Logic has the largest reach and richest behavioral analytics in the industry.

Visit www.madisonlogic.com to learn more.

Contact:
Media
Brook Terran
Blast PR for Madison Logic
(919) 480-4058
Email Contact

Vertical Site Search and the B2B Buying Process

In lead generation, it’s critical for content to appear wherever B2B buyers goes online at every point in the decision making process. Despite the rising importance of social media, search is still the mainstay of online self-service efficiency. Many studies, including this one from ITSMA, show that peer influence and web search are what buyers find most helpful when researching possible solutions.

ITSMA-buyer-info-sources

A recent study by research firm Mediative found that over 70% of B2B buyers begin their purchasing decisions with searches through search engines. Similarly, a study by DemandGen found that 75% of all B2B buyers enter the purchasing mindset through searches.

Madison Logic has enhanced its ad offerings to include direct placement on search results pages of sites within our premium publisher network of over 300+ sites in all B2B verticals.  The same technology that employs relevancy and reach algorithms also boosts current contextual placements by recognizing the “keyword context” of the page.

From a lead generation standpoint, this means that qualified business buyers will be able to find relevant content on sites they trust and depend on to make purchasing decisions. Wherever our advertiser content appears, we make sure that it can be easily searched. And when it’s found, make sure it can be quickly digested.

For publishers, Madison Logic is consistently improving its ad serving and relevancy targeting, which in turn maintains a valuable experience for their users. When advertisers sign up for Direct Leads, Madison Logic uses its LeadFocus technology to serve the most relevant ads on email newsletters, contextual ad units, research libraries, registration paths and now search and a newly enhanced keyword context results. After analyzing a campaign’s filters and advertiser assets, Madison Logic’s will look at publishers’ placements to determine the most relevant places to display the ads. Ad ranking is determined both by cost per lead, relevance and the audience reach.

Search drives a tremendous pool of potential prospects to build up within the sales funnel. Because these B2B buyers are accessing white papers and other research through search on niche vertical sites, they have already declared their intention to seek information on particular products and services. In many cases, web analytics suggest that these visitors convert to leads and sales at a greater rate than average website traffic. Leads that are generated through user initiated search on these sites are at least warm, if not a hot lead that actively wants to know more about your product.

How Does It Work? Continue reading