Linked:HR, the largest professional group on LinkedIn, generates significant revenue with Madison Logic’s Inventory Reservation System.
There are now around 750,000 Groups on LinkedIn. Group Owners are working hard to grow their Groups, target their audience, energize their Members, moderate their Group Discussions, and share interesting resources. At the end of the day, they all face the same problem: How to monetize their LinkedIn Group to get some return from their investment.
Linked:HR, the largest Group on LinkedIn, needed to find a revenue solution that would not only be an added benefit to its 330,000 members, but also require minimum resources for maximum ROI. Oliver Taupin, Linked:HR’s Group Owner, collaborated with Madison Logic to test a revenue optimization solution.
Knowing that the best way to reach group members was through their weekly announcements, Linked:HR decided to use Madison Logic’s Inventory Reservation System to search, reserve and deliver an exclusive corporate white paper, webinar or case study that would resonate with its members and potentially produce a high yield for the Group.
These free, highly informative, and non-commercial corporate research documents are written by top executives of large corporations who have understood the power of Social Media, i.e. IBM, HP, SAP, Sprint, Blackberry, and hundreds more. Linked:HR immediately began to see high revenues from their Announcements promoting these great resources. Linked:HR, the largest group on LinkedIn, generates significant revenue with Madison Logic’s Inventory Reservation System 100% Return on Investment.
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