When it’s put that way, that type of sales success sounds more like it’s driven by publishing instead of selling, right? I thought only call-blitzing sales rep could make a sale close faster.
So, here’s a news flash! Successful sales reps and marketers need to be good at publishing, too. Good content skills speed up the quota-busting long game. If you are not integrating your content marketing strategy into your field marketing, corporate marketing and field sales organizations, then you need to make this change – to create more sales opportunities, increase sale size, and decrease the sale cycle.