As marketers, we tend to put a lot of emphasis at the top of the funnel. Get those leads in, and sales will do the rest, or get the leads in and let your marketing automation system churn out content to them and hope and pray that they become “sales ready.” Both strategies are flawed [...]
Madison Logic CTO, Mark Herschberg, was recently featured in an article by Visual Studio Magazine where he shared his thoughts on what it takes to assemble a successful Data Science team. “A good data scientist has a combination of three different skills: data modeling, programming and business analysis,” Herschberg said. “The data modeling is the [...]
Update from the show-room floor at Uncubed: The event’s keep rolling in…. Madison Logic will be exhibiting at the NYC Uncubed recruiting fair in on May 17th. CTO Mark Herschberg will be in attendance and he’s looking for some talent. Stop by our booth and chat! Date: Friday May 17th, 2013 Location: Metropolitan Pavilion, 125 W 18th St, New York, NY [...]
Madison Logic CTO Mark Herschberg recently gave a presentation at the Pace University Entrepreneurship Lab in New York City. The talk centered around the ins-and-outs of the day to day responsibilities of a Chief Technology Officer, as well as the bigger picture role of a CTO within the corporate strategy of a tech startup. Check out Mark’s [...]
Originally posted by Erik Matlick on iMedia Connection, April 1st, 2013 at 7:33 am The latest research is showing a clear positive correlation regarding a company’s success and lead nurturing, a process that provides relevant, meaningful communications to a prospect to lead them to a conversion. However, research is also suggesting that BtoB marketers may be lagging [...]
Madison Logic is exhibiting at New York Tech Day. Where: Pier 92 711 12th Ave, New York City When: Thursday April 25th, all day Stop by our booth and say hi!
CEO Erik Matlick represented Madison Logic at the annual Association of Online Publishers (AOP) B2B Media & Marketing Conference in London, where he spoke to an audience of the world’s top B2B publishers about the leveraging behavioral intent data to augment lead generation and lead nurturing. Here’s a quick snippet of Erik describing his presentation: Want to [...]
Thomas Koletas will be representing Madison Logic on a discussion panel at the B2B Content2Conversion Conference in NYC. The event will be held on April 23rd (today!), from 2:00PM – 2:45PM. Event Description: Models from Mid Funnel Content Campaigns This panel will present real world success stories from lead nurturing campaigns, including warming up stagnant [...]