B2B Marketing in 2016: What Lies Ahead

B2B Marketing in 2016: What Lies Ahead

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Vik Singh, CEO and founder of Infer and one of MIT Technology Review’s ‘Top 35 under 35 innovators’ shares his thoughts on what themes will drive the world of digital B2B marketing in 2016.

Just like any area of business, the B2B marketing is undergoing a revolution thanks to specialised automation and data intelligence.

The Balkanisation of marketing automation

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