The goal of your database is to maximize customer value through conversion, retention and repeat sales. And, it allows you to create new marketing opportunities. A database is not just a collection of names. It’s a collection of individualized, behavioral information, isolated to each customer that allows for selective targeted marketing. It provides comprehensive, up-to-date [...]
In most cases when working with a lead generation vendor, you’ll find that simply acquiring a lead report and uploading it into your CRM or marketing automation platform is not that easy. Unavoidable issues will arise, like renaming the form-fields, manually translating field values to match yours, having to navigate through different views and roll-ups, [...]
Many marketers have learned the hard way that a poor quality lead, even if it came at a very low price, will cost a lot of money and time to follow through, only to end up with no deal closed. In the long run that list of low quality, low cost leads that you just [...]
Our resident Healthcare Category Manager, Lauren Conroy, has just come back from the HIMSS12 Annual Conference in Las Vegas. We had a chance to catch up and get her take on the show and why it matters for healthcare marketers. ML: What did you think about the show? LC: The show was great. There were [...]
New tools and research habits have led to a more intelligent, influential and powerful user– all of which have influenced how marketers communicate their message. Business professionals are purposeful about their search Peer Influence outweighs any force fed anecdote Online Research Habits have changed: search, blogs, social media, niche content sites Bottom line: Companies have [...]
In lead generation, it’s critical for content to appear wherever B2B buyers goes online at every point in the decision making process. Despite the rising importance of social media, search is still the mainstay of online self-service efficiency. Many studies, including this one from ITSMA, show that peer influence and web search are what buyers [...]
This week, Madison Logic added the “Sign in with LinkedIn” button to all its landing pages, which allows business professionals to use their existing LinkedIn details to access relevant white papers, software downloads, free trials, webinars, podcasts and other assets that aid in their buying process.When clicking on the “Sign in with Linkedin” button, a [...]
Huson International Media, Sift Media, Tech Eye and Tech Touchstone join Madison Logic’s existing stable of leading EMEA publishing partners, including Dennis, EMAP, Haymarket, and Incisive Media. New York- November 30, 2011- Madison Logic, the only lead generation ad serving technology platform, outlined its aggressive expansion into the EMEA market today by unveiling its latest [...]