The goal of your database is to maximize customer value through conversion, retention and repeat sales. And, it allows you to create new marketing opportunities. A database is not just a collection of names. It’s a collection of individualized, behavioral information, isolated to each customer that allows for selective targeted marketing. It provides comprehensive, up-to-date and relevant information about prospects and/or clients, and will pay for itself quickly with visible, measurable sales if the data is high quality. Continue reading
In most cases when working with a lead generation vendor, you’ll find that simply acquiring a lead report and uploading it into your CRM or marketing automation platform is not that easy. Unavoidable issues will arise, like renaming the form-fields, manually translating field values to match yours, having to navigate through different views and roll-ups, etc.
We developed Custom Templates as a direct response to these pain points, and we really think that you’ll love it.
Here are some of the features:
Flexible Email Delivery Settings allow you to receive custom lead reports on specified dates, fitting in seamlessly with your existing lead management workflow.
Form Field Translations give you the freedom to fully customize lead report field names and automatically map them to those predefined by the Madison Logic platform.
Many marketers have learned the hard way that a poor quality lead, even if it came at a very low price, will cost a lot of money and time to follow through, only to end up with no deal closed. In the long run that list of low quality, low cost leads that you just picked up may require more time and effort to convert than the sales-ready leads that seem to be a bit out of your budget. The Real Cost Per Lead (rCPL™) takes into account the amount of time and resources your sales people need to engage, nurture, and eventually close a lead into a sale, and adds that figure to the initial lead acquisition cost. Identifying the rCPL™ for a lead purchase may in fact show that purchasing premium, higher quality leads will actually cut costs in the long run. Continue reading
Our resident Healthcare Category Manager, Lauren Conroy, has just come back from the HIMSS12 Annual Conference in Las Vegas. We had a chance to catch up and get her take on the show and why it matters for healthcare marketers.
ML: What did you think about the show?
LC: The show was great. There were close to 1,500 exhibitors, 300+ education sessions on the latest advances in healthcare technology, including mobile health, business and clinical analytics, connecting with consumers, care coordination, accountability for care and meaningful use. I would say that the only negative comment I found was that the show was quite overwhelming.
ML: Why was it important for you to attend?
LC: HIMSS It is the most comprehensive and authoritative knowledge event in Healthcare IT today. The healthcare industry is undergoing a massive transformation and healthcare IT has taken a leading role in streamlining the delivery of new models of care. HiMSS provides a platform for industry leaders to convene and demonstrate solutions that can truly impact efficiencies in healthcare. It is important for Healthcare marketers who are faced with more and more challenges to be cost effective and efficient to know that there are other ways to generate leads outside of events marketing, google adwords and email marketing.
“Meaningful Use” was definitely a main topic for all exhibitors and attendees. For all Healthcare advertisers and marketers, it has been crucial to understand the needs of all the healthcare institutions and requirements deemed by the government. It has been a hectic time for all healthcare institutions meeting the qualifications listed in “Meaningful Use” rules. Smart healthcare advertisers and marketers can help by publishing beneficial digital assets to these institutions to make this transition as easy and worthwhile as possible.
ML: What specific strategy were you discussing with these marketers?
LC: Healthcare marketers are definitely understanding, and welcoming programs that are most cost effective on their marketing dollars. Building up branding and awareness is always important to any marketer. When we are able to tie that into qualified leads for their sales team, the entire business reaps the benefits and the marketer is the hero. The Direct Leads program drives cost effective healthcare lead generation through marketing efforts and brand exposure on premium healthcare publications.
ML:Any final words?
LC: I can’t wait for HIMSS13!
This is a post that will be about category
“Our results are starting to drop off.” we are getting the leads in, just not able to discern which ones are follow up ready, sales ready or which needs to be further discovered?
“Our staff can’t take on anymore projects.” there are too many leads than we know what to do with
“We don’t know what we don’t know.” no true stats on leads, lead activity and potential of leads
“Our marketing department is seen as a cost center, not a revenue driver.” are your leads
turning into opportunities?
Transparency – know where your leads are coming from
Quality leads -
– can you get it all with one vendor?
Dedicated Lead Gen Consultant
Campaign & Lead Management Optimization
this can go to the “Lead Gen Campaign Grader” piece.