Are Ad Blockers Killing The Digital Economy?

Are Ad Blockers Killing The Digital Economy?

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marketingland.com

“Change has never happened this fast before, and it will never be this slow again” wrote marketer Graeme Wood for the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate surrounding ad blockers.

The internet has given advertisers an unprecedented number of options for how and where they’re able to deliver ads, and it’s enabled pinpoint accuracy for targeting and measurement that is simply unavailable on other media.

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