ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages,...

ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web

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marketingland.com

YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company.

When it launched its first product this past spring, CEO and co-founder Jason Garoutte told me that his company would focus first on providing targeted content for visitors to the website of a client company but would eventually move to ads and other channels.

Now, YesPath has announced a partnership with intent data-based ABM marketing platform Madison Logic, which moves YesPath into the channels of content marketing and display ads.

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