ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages,...

ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web

marketingland.com

YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company.

When it launched its first product this past spring, CEO and co-founder Jason Garoutte told me that his company would focus first on providing targeted content for visitors to the website of a client company but would eventually move to ads and other channels.

Now, YesPath has announced a partnership with intent data-based ABM marketing platform Madison Logic, which moves YesPath into the channels of content marketing and display ads.

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