YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company.
When it launched its first product this past spring, CEO and co-founder Jason Garoutte told me that his company would focus first on providing targeted content for visitors to the website of a client company but would eventually move to ads and other channels.
Now, YesPath has announced a partnership with intent data-based ABM marketing platform Madison Logic, which moves YesPath into the channels of content marketing and display ads.
