Yes, content marketing is definitely a buzzword. But all it really means is that custom content — that kind of tailored information that tells the real story of a local business — is what consumers really want. In fact, 78 percent of chief marketing officers see custom content as the future of marketing, according to the latest statistics from Demand Metric.
And content marketing is not just for the big brands, either. Ninety percent of all organizations use content in marketing efforts, and 80 percent say that custom content should be the central focus of those marketing efforts, Demand Metric reports. Put it another way: Businesses large and small think custom content makes the world go ‘round.