In The Rise of HR, big data is described as HR’s most important ‘natural resource’ but HR still remains largely resistant to analytics. According to research carried out by Deloitte only 14% of businesses have any type of talent analytics programmes in place and just 4% have predictive analytics capabilities.
Big data gives HR the opportunity to make evidence based decisions that correlate with the overall strategy of a business. People analytics is about examining data to identify patterns in behaviour, determine facts that HR is not aware of and to predict talent acquisition and retention patterns. It is vital during the hiring process and throughout the lifecycle of an employee. Here’s why:-