52% Growth Forecast for Digital Advertising

52% Growth Forecast for Digital Advertising

bizcommunity.com

Digital advertising on smartphones and computers will generate 52% of the total increase in ad spending during the next five years, with over half of South Africa’s internet traffic on mobile phones, making it the greatest opportunity for growth in the immediate future.

Digital media buying agency Atmosphere Orange’s Media Director, Chanel MacKay points out, “95% of South Africa’s major brands use Twitter and 92% use Facebook to advertise. With 53% more YouTube users and 65% more Instagram users over the past year alone, marketers are increasing their social media budgets as they grasp the potential for market share growth on their doorstep.”

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