Video marketing is transforming how we do business
Video isn’t just a nice-to-have at all stages of the buying journey, it’s a must. Why?
Because up to 90% of a customer’s decision to purchase is made before they come into contact with your sales team. We aren’t talking through whitepapers or landing pages (although they help).
72% of B2B buyers and researchers are watching videos to help them make their buying decisions. And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research.