5 Programmatic Mistakes That You’re Probably Making

5 Programmatic Mistakes That You’re Probably Making

ama.org

WHAT: Programmatic ad spend in the U.S. topped $10 billion in 2014 and is set to double that number by 2016.

SO WHAT: Forty percent of respondents to a Millward Brown Digital survey said that they don’t know where to begin when it comes to programmatic.

NOW WHAT: It’s imperative that brands and agencies understand the benefits of programmatic advertising and familiarize themselves with current data driven models.

Read More

NO COMMENTS

Speak your mind: