This week, Madison Logic added the “Sign in with LinkedIn” button to all its landing pages, which allows business professionals to use their existing LinkedIn details to access relevant white papers, software downloads, free trials, webinars, podcasts and other assets that aid in their buying process.When clicking on the “Sign in with Linkedin” button, a [...]
Today’s infographic comes from the presentation given by Madison Logic SVP of Ad Programs, Tom Koletas, at this year’s LeadsCon event in New York City. In his exhibition, What B2C Can Learn from a B2B World, Tom highlighted certain trends, priorities and central ideas existing within the B2B marketing sector that can be applied to various [...]
Mobile Expansion As of July 2011, 40 percent of all mobile phones in use are smartphones. The number continues to grow every day, according to Nielsen research. Android is the king of the mobile operating system share with 40 percent of all smartphones, while Apple iOS is second with 28 percent. It’s also clear that [...]
Huson International Media, Sift Media, Tech Eye and Tech Touchstone join Madison Logic’s existing stable of leading EMEA publishing partners, including Dennis, EMAP, Haymarket, and Incisive Media. New York- November 30, 2011- Madison Logic, the only lead generation ad serving technology platform, outlined its aggressive expansion into the EMEA market today by unveiling its latest [...]
Marketers that invest in marketing automation should expect their roles to change, leaving behind the “art” that has been their stock in trade for one that is intensely scientific and analytical. Investing in marketing automation technology and its measurement capabilities has essentially changed marketing from a right-brain to a left-brain profession. “Marketing is evolving in [...]
Firms need more tools and technology to measure success Although they have been slower than their business-to-consumer counterparts to adopt social media strategies, business-to-business marketers are increasingly acknowledging the value of social media. According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or [...]