Monthly Archives: September 2011

market_strategy

93% of B2B Marketers Use Social Media Marketing

According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn,

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Facebook and Twitter).

The Big Three

B2B marketers

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overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). Facebook (71%) and Twitter (67%) are close behind, with those three channels forming the core of most B2B social media marketing efforts. Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).

When asked to cite their single most important channel, Continue reading