According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel [...]
One of the great challenges of B2B lead generation is focusing your marketing and sales efforts at the vertical level. It is time consuming, and costly to reach your potential buyers within the industry information sources they use to do their jobs. Elke Wongis the COO of Madison Logic. She manages the day-to-day business operations as [...]
Quality versus Quantity The success of a marketing program is too often judged by the quantity, rather than the quality, of leads produced. But when it comes to converting leads to revenue, the sales force will tell you that more isn’t necessarily better – better is better. Elke Wongis the COO of Madison Logic. She [...]