Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care about the content. We care about whether the content is funny, or helpful.
So stop the blind rush to digital. And start helping your customers with content that educates them or entertains them.
I recently participated in a Q&A; with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. Here are 12 questions and answers on content marketing