There’s no shortage of content on the Internet. Every day, more than 2 million blog posts are published.
If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can you stand out? Is there any hope of getting your audience’s attention? Being memorable?
Some content publishers go with the volume approach for getting their audience’s attention. They publish lots of content – up to several pieces per day. Another approach is to create just a little bit of content, but make it super-duper high-quality content. Then you go out and promote it to the hilt.