Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task.
Then I stumbled upon “that” tool.
Twitter then used it as the default URL shortening service in May, 2009 until it created its own.
Social media and digital marketing was simple back then. Twitter and Facebook were it and digital marketing revolved around Banners ads, Google AdWords and email marketing.